Internet Advertising

Internet Advertising can build awareness and attract customers, but it can also be a source of frustration for marketers when it costs too much and produces poor conversions. Is the campaign reaching target customers or is it too broad? Is messaging on target and delivering quality conversions? Is campaign spend truly delivering the most bang for the buck?CPC Advertising Image

Answers to questions like these are typically buried in the details of keyword selection and grouping, placement selection, ad design, and bidding strategy, but you don’t have to go it alone. Whether your goal is branding, demand generation or just testing, we can assemble the plan for you, execute it, and analyze the results. We manage search, display and video campaigns across both Google Adwords and Microsoft adCenter networks.

Through our work managing multiple ad campaigns we have found that looking at campaign results as simply a numbers exercise tends to be a bit short sighted. We view campaign management as an opportunity to relentlessly test assumptions and get the best possible input from the product and sales teams. We use all tools at our disposal to understand the clicks, the conversions and the web traffic that results from our campaigns, but we don’t look at the numbers in a vacuum.

Highcliff SEM has the expertise to work independently to design and manage campaigns, but it seems that no matter how many times we’ve done this we get the best results by serving to bridge the gaps that tend to exist between product development, marketing and sales. It’s just another way we build working relationships that add value to the clients we serve.