Marketing as a Service

Marketing products in our digitally connected world today takes a great deal of expertise in areas such as website optimization, internet advertising, social media, and email marketing. The trouble is, these are fast changing disciplines and it takes significant effort for marketers to stay current.

But, why should businesses need to pay for learning and experimentation with digital marketing techniques when all they really want are results from marketing?

Highcliff SEM was founded around the basic principle of in-sourcing core competencies and outsourcing everything else. By building digital marketing expertise working with multiple companies we can provide premium demand generation and search engine marketing services at a much lower cost compared to internal resources spread across multiple disciplines.

We know digital channels extremely well, and we have a great deal of experience helping companies build awareness and demand for their products via the Internet. We’re smart, we love what we do, and it shows in our work.

Digital Marketing Expertise

It starts with our passion for digital marketing. We firmly believe in the power of the World Wide Web, and we’re experts at fully exploiting digital channels to find the optimal way to reach business buyers and end consumers. This takes more than familiarity with tools. It requires the ability to find answers to questions that would not have been asked before.

Highcliff SEM practice leaders have a minimum of 10 years of marketing experience and typically hold certifications in one or more disciplines including paid search, social media marketing, search engine optimization, web analytics and mobile advertising. It’s this blend of strategic insight and tactical know-how that works extraordinarily well for our clients.

Our operating principles are simple:
• We understand digital marketing and are experts at finding new ways to reach target customers
• We have an acute awareness of the needs of emerging growth companies
• Our practice leaders personally work with each client — we don’t hand off work to junior staffers
• We don’t hire junior staffers — most of our associates hold multiple digital marketing certifications
• Researching breakaway technologies and marketing techniques is core to every service we offer

Current and Past Clients

Alta Bates Summit Medical Center
Arena Solutions

Founders Bio


Mike Cichon, Principal
Mike Cichon is Principal and founder of Highcliff Search Engine Marketing, a digital marketing agency. He is a Silicon Valley marketing veteran with over 20 years of combined Sales and Marketing
experience in both large and small organizations.

Prior to forming Highcliff SEM, Mike served as the digital marketing practice director at etc…group, inc. and with Moreland Associates as a leader in digital marketing services delivery. He has also served in director roles at Arena Solutions, Ketera, Helpstream, and Oracle.

Prior to his 3 years with Oracle, Mike managed the market launch of the Spend Analytics solution at Aspect Development (acquired by i2). Earlier in his career, Mike served in sales and consulting roles with Marcam and Pansophic (Acquired by CA), and he was an early member of the product development team at System Software Associates (SSA Global). He has spent most of the past decade working with numerous venture-backed start-ups to bring innovative products to market. He has focused exclusively on cloud-based solutions since 2006.

Mike is experienced at working across highly distributed product and sales teams to untangle difficult technical issues and synthesize complex information into coherent messaging / positioning. He combines an excellent tactical skill set with a big picture perspective to provide clients with progressive strategies custom tailored to their needs. His passion is marketing through digital channels for which he holds multiple industry certifications.

Mike is a graduate of Purdue University, earning his Bachelor of Science degree in Applied Math / Computer Science. He resides in San Jose, California.

When he is not busy with all things digital, he enjoys camping, hiking, and skiing.