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Highcliff Search Engine Marketing is a new kind of marketing agency. We work with companies to define and socialize their corporate vision using Internet marketing techniques. Then we craft demand generation and branding programs that help products stand out and get noticed.

We’re not an advertising or public relations firm, but we were founded out of the need to use Highcliff-SEM-Digital-Marketing-Diagramdigital channels and social interaction over the Web to improve results from marketing. We bring marketing organizations fresh ideas based on deep, practical expertise in Search Engine Optimization (SEO), Internet Advertising and Social Media Marketing (SMM).

In either an interim staff role or on a project basis we help companies:
• Stay nimble and focused on developing, selling and supporting their products
• Effectively launch products with lean organizations and limited budgets
• Fill marketing resource gaps to meet short and long term goals

The firm was founded by Mike Cichon, a Silicon Valley marketing veteran with over 20 years of combined Sales and Marketing experience in both large and small organizations. In the past decade Mike has worked with numerous venture-backed startups to bring innovative products to market. He has focused exclusively on cloud-based solutions since 2006.

Our services are organized into the following major practice areas.

Online Presence Management

We develop a complete picture of our clients’ online presence — evaluating website traffic, visitor behavior, effectiveness of both organic and paid search, and social mentions. We use the latest tools to compare websites, keywords and link strategy to the competition. Then we apply our digital marketing expertise to identify the most productive inbound and outbound marketing techniques and the most compelling marketing assets.

Demand Generation

We integrate traditional off-line marketing channels with proven search engine optimizationGoogle Certified Partner Logo (SEO), Internet advertising
and social media marketing (SMM) techniques to maximize website traffic and drive uptake. We also have deployment expertise with Marketo marketing automation and Hubspot inbound marketing applications and can help you select and implement a solution to suit your needs.

Solution Marketing

We’re experienced Silicon Valley marketers used to working with product teams to develop differentiating solution messaging and build compelling, visually interesting marketing content and sales tools.